Hells Canyon Visitor Bureau Changes Name to Visit Lewis Clark Valley


As part of a rebranding initiative, the Hells Canyon Visitor Bureau Board of Directors voted unanimously to change the name of the organization to Visit Lewis Clark Valley.

“Over the past 14 years, the organization has grown from promoting tourism in Asotin County to the marketing organization for the entire valley,” said Visit Lewis Clark Valley President and CEO, Michelle Peters. “We have so many things to offer here, with the historical aspects, arts and culture,” said Peters. “There’s just so many things to do and when you say Hells Canyon Visitor Bureau people thought we just book boat tours and nothing else.” Visit Lewis Clark Valley is a call to action and identifies our location and it will be presented as such in everything we do.”

Although the logo and name change is slight, it reflects the mission of the organization: “…to attract visitors from around the world to experience the Lewis Clark Valley to support a positive economic impact.”

Visit Lewis Clark Valley is not the first such destination marketing organization to change its name. The practice has become widely accepted within the travel industry.

The change from Hells Canyon Visitor Bureau to Visit Lewis Clark Valley will come in phases. The revised name and logo has already begun to appear in print advertising. The complete branding transformation will coincide with the launch of the organization’s completely redesigned website in January 2015 (www.visitlcvalley.com).

The organization’s revised logo and branding initiative is being developed by Northwest Media Productions, a Lewiston-based firm who has worked with the organization since its inception. “The marketing message will continue to feature our main attraction, Hells Canyon, as well as the historical, cultural and abundance of outdoor recreational activities, many of which are available year round,” says Peters.

Visit Lewis Clark Valley produces an award-winning 34-page annual “official” visitor guide that is entirely funded through private advertising dollars. It is also deployed online at the organization’s website, www.visitlcvalley.com. Advertising is placed in regional and national travel magazines, regional newspapers, radio and television and via online and social media marketing initiatives. The 2012 advertising campaign created by Northwest Media received a First Place Award in the State of Idaho from the Idaho Travel Council.

Visit Lewis Clark Valley is a not-for-profit organization that enhances the local economy by marketing the valley, and the region, as a premier visitor destination in Southeastern Washington and North Central Idaho for cultural, historic and leisure activities, sports and recreation events and meeting and business travel.

Visit Lewis Clark Valley was formed in 2000, originally as Hells Canyon Visitor Bureau. In the 2007 Lewis Clark Valley Tourism Strategic Plan, one of the visions was a single marketing organization to promote tourism in the Valley and manage all visitor information services. The plan notes that, “cooperation among businesses, agencies, and nonprofit organizations fosters a highly effective marketing program that results in significant gains in visitation and tourism revenue. Funding to support tourism programming is stable. Public policy supports sustainable tourism development. Private, public, tribal and nonprofit partners work together to plan, fund and implement tourism initiatives.” Creating one valley-wide tourism marketing entity has quadrupled the annual budget for tourism marketing. Funding sources include City of Clarkston, Asotin County, City of Lewiston and the Idaho Travel Council Grant.

Tourism generates nearly $40 million annually for the local economy. Each visitor is estimated to spend an average of $197 each day. The leisure and hospitality sector employs 10-12.5 percent of the total jobs available in Asotin and Nez Perce counties.

The Visit Lewis Clark Valley business office and Visitor Information Center is located at 847 Port Way in Clarkston, WA 99403.  The organization also operates a Visitor Information Center at the Lewiston Community Center, 1422 Main Street in Lewiston.  For more information, call 509.758.7489 or visit www.visitlcvalley.com.

Make the Holidays Festive in the Lewis Clark Valley

There are tons of things to do in Lewiston, ID and Clarkston, WA this holiday season.

The Lewis Clark Chamber of Commerce 25th Annual Lighted Christmas Parade is Saturday, December 3 at 4:30 pm in downtown Clarkston. This years’ theme is “Rockin’ Around the Christmas Tree”. It’s a great kick-off to the holiday season with marching bands, businesses and many more showing their true Christmas spirit.

Locomotive Park, at 2012 Main Street, comes to life with thousands of Christmas lights, music and the sound of laughter from the Saturday before Thanksgiving to New Years’ Eve. It’s the perfect winter wonderland outing for the entire family. It’s Winter Spirit at it’s best.

Twenty three downtown Lewiston businesses are participating in the month-long Shop Downtown campaign. Do your shopping in downtown Lewiston and visit those businesses to pick up your “passport” for a chance to win the $1,000 Downtown Shopping Spree!

Welcome, Michelle!

Good afternoon, everyone!  February is closing and that means my time here managing the online communities for Hells Canyon Visitor Bureau is at an end.   It’s a little sad for me, but it’s also very exciting to watch the team at HCVB move into the Tour Guide Seat with you, their online  friends and fans!

Beginning tomorrow, March 1, you’ll be getting all your Hells Canyon/LC Valley news and event information straight from HCVB Director Michelle Peters.  Michelle has been heading the HCVB for over 10 years.  A lover of all things outdoors and an accomplished fisherwoman, she can often be found by following her cries of “Fish on!” up and down the Snake, Clearwater and Grande Ronde rivers.  If you’ve got a question about visiting the LC Valley region, she can definitely answer it.  So rest easy, come see us soon, and say hello to Michelle :)

P.S. I’ll still be running amok on Twitter @LisaDJenkins and over onLisaDJenkins.com; drop in and say hello 🙂